Founder & Consultant who has worked with 40+
startups, cities, and Fortune 100 companies, globally.
“It is very rare to find an individual that excels at almost everything and has a strong background across multiple marketing disciplines - from branding to digital advertising to social media execution. Joey is that rare individual.”
— Bill Kiefaber, President at Marketing Works
A decade of projects with 150+ developers — we build technology, apps, websites, and innovative solutions.
Founders Series
Technical Project Leadership
Speaking Engagements
Sharing insights at universities, the news, conferences, and major events, globally.
Topics: marketing, technology,
entrepreneurship, and creative economy
After 6 months of project work overseas, I’m consulting growth with USA clients
Entrepreneurship
Arlington Aesthetics
Partnered with Dr. Fojas to launch a laser aesthetics and men’s health clinic in Upper Arlington, Ohio. After growing our practice, we consulted growth at other clinics. In 2022, we sold Arlington Aesthetics to a growing competitor and supported their continued success.
License Local
Angel-backed mobile app for automated sync licensing of local music and media into public advertising campaigns.
My first investor, James Moore, built Small Business Owners of America. It was one of the fastest growing companies in The United States until his passing in 2020. Jimmy was like a brother to me. He was the first to ask me, “What do you really want to do?”
Public audio system for Smart Cities. Angel-backed by Kalypso Management Inc., Smart Sound was presented at the 2020 United Nations (UNESCO) Conference in Kingston, Jamaica and is being installed across US cities today.
Smart Sound
Invention Process
Designed remote-access within an IoT audio system for outdoor use. The MVP architecture leverages cloud capabilities with Arduino and Particle components that are commanded by Losant middleware.
Benefit Projects
Project South America
Selling South American paintings through a Facebook group of 400+ friends to help families in dire need. This is a 100% benefit project. All sales support families facing dire situations with hunger and shelter. Recently expanded into chocolate, too.
Large Painting
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I found this painting during a day’s walk to Machu Pichu from Cusco, Peru. The painter has a corner shop leading down from the mountains where he hand paints original works and displays about 10 of them at a time in his shop.
He was sitting next to his wife when I arrived, and I purchased this painting off the wall and had the canvas professionally shipped back to The United States.
The canvas has been stretched across a wooden frame made in Westerville, Ohio by craftsmen, Eric Corthell. -
This is a no-cost project, with 100% of sales directly benefiting South American families in dire need.
During the peak of the pandemic, I began to receive What’s App messages from friends in South America.Formerly employed families were catching frogs for food in Venezuela. A hotel manager I met in Villa De Leyva was fired, robbed in broad daylight, and forced to sell oranges on the street in Bogota, while homeless. A single mother was kicked out of her apartment. All of her things thrown to the hallway. Another connection of a friend, a single mother, paid her rent, but was unable to feed herself after feeding her baby.
A college graduate continued her work at a corporate office, while being denied pay for 3 months. For every 14 hour work day, she was eating one meal a day.
I shared these stories with friends. We banded together in a Facebook group to support. By rallying painters in South America, we began to sell paintings from South America through our Facebook group in the USA.Today, we have collected thousands of dollars in support that has helped single mothers and families in South America to eat, pay rent, and keep their children fed.
This project is currently expanding into new business models that sustain our support.
Small Painting
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When we began Project South America, I was bringing paintings back from Cartagena, Santo Domingo, Bogota, and Cusco, by hand.
Often, smaller paintings were easier to travel with. This painting here was brought back directly from Cartagena in 2021. We called it a “canvas in the sky” as it literally flew back on the plane with me through a Spirit flight. -
This is a no-cost project, with 100% of sales directly benefiting South American families in dire need.During the peak of the pandemic, I began to receive What’s App messages from friends in South America.Formerly employed families were catching frogs for food in Venezuela. A hotel manager I met in Villa De Leyva was fired, robbed in broad daylight, and forced to sell oranges on the street in Bogota, while homeless. A single mother was kicked out of her apartment. All of her things thrown to the hallway. Another connection of a friend, a single mother, paid her rent, but was unable to feed herself after feeding her baby. A college graduate continued her work at a corporate office, while being denied pay for 3 months. For every 14 hour work day, she was eating one meal a day.I shared these stories with friends. We banded together in a Facebook group to support. By rallying painters in South America, we began to sell paintings from South America through our Facebook group in the USA.Today, we have collected thousands of dollars in support that has helped single mothers and families in South America to eat, pay rent, and keep their children fed.This project is currently expanding into new business models that sustain our support.
Coffee Chocolate
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I met a girl in Bogota named Valentina who has overcome great adversity.
During the pandemic, she began to hand craft chocolate from her stove, taking hours to bake the shape perfectly, add candied touches, and also included an innovative experience: When placed into coffee, the chocolate explodes into marsh mellows. This has become a hit with a small community of her loyal customers. She maintains the micro business and I personally donated an additional cauldron-type stove to help her cut down the time on making batches of chocolates. -
Each box comes with 6 chocolates. We are working on coffee shop partnerships in Columbus, Ohio so that we can ship a large quantity of chocolates to The United States without incurring large fees.
Our minimum shipment requirement is currently 20 boxes. Until we have all orders in for a shipment, your purchase is refundable.
Columbus Songwriters Association
In 2012, founded a non-profit that grew to the largest songwriters group in the Midwest. We generated more than 1,000 paid opportunities for artists and created more than $3M in economic impact.
Columbus Music Commission
Started a local movement of 4,000+ creatives to launch one of the first music commissions in the USA. Through public private partnership, gained $2M funding from City of Columbus over the last decade.
A socially distanced solution for community during the pandemic. Parking lot events leveraged custom IoT, bluetooth, audio/visual technology, and 12 hour days of hustle to create $100K+ for artists during critical need.
The Hidden Drive-In
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Joey Hendrickson
DIRECTOR
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Robert Ng
EVENTS MANAGER
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Nakaris Rojas
EVENTS COORDINATOR
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Gavin Meyers
PROJECT SUPPORTER
NORTH HIGH BREWING -
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Carrie DiNovo
PROJECT SUPPORTER
FLYING HORSE FARMS
Secret Worlds
With backing from Retronyms Labs,
I explored and discovered music cultures in South America.
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My charitable focus right now is on growing Project South America, which is a low cost, high impact, community-led organization that helps single mothers and families in dire need in Colombia and Venezuela. We are offering high-quality original paintings at low prices, selling hand-crafted chocolates that explode into marshmallows inside your coffee, and collecting computersSchedule A Call to support the micro businesses we’re launching with mothers and families. You can join the Facebook Group or Schedule A Call with me to get directly involved.
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Sometimes. I’ve spoken at major conferences about creative economy development and tourism. I have also given talks at global events in Austin, Toronto, Columbus, San Francisco, Europe and South America about music commissions and startups.
More recently, I’m enjoying speaking to small groups of students, early retirement professionals, and artists on topics like: building what you love through startups and micro businesses, strategic marketing, IoT, Generative AI, alternative energy and bitcoin mining, hydro acoustic networks, the art of wellness and enjoyment, and the benefits of travel. -
I’m actively consulting startups in marketing and technology. I’m currently available for direct engagements for strategic growth projects with entrepreneurs, small, and medium sized businesses. Reach out on LinkedIn or email at JoeyHendrickson@me.com
Sometimes I work with corporations on agile technology initiatives (project management, product management, agile consulting, management consulting) and marketing (digital strategy, product management, channel management) in software, logistics, healthcare, manufacturing, and retail industries.