It's challenging, time consuming, and expensive to learn golf and maintain above average performance.

1. Difficult to Master The Golf Swing. Slight imperfect movements of the body can throw off a golf swing and send the golf ball flying into the trees. "Finding your swing" is an expensive, long-term process of coaching, dedication, and mastery. Without a consistent swing, a golfer is bound to have issues on the golf course.

2. Expensive Entry-Level Investment on Training. Some golfers may spend $10,000 - $50,000 in coaching, driving ranges, and practice to become average at the sport. When considering the investment of time and money, 6/7 of Americans may find golf costly or unappealing to get involved in.

3. Time Required For Greatness May Lead To Family Neglect. Other time-intensive commitments, family, or career pursuits can get in the way of becoming great at golf. Without dedicating thousands of hours to the golf course, it's challenging for most people to perform above average while maintaining life commitments.

4. Anxiety Among Business Colleagues at The Golf Course. When bad shots happens among colleagues, depending on the intensity of the business outing, it can be an embarrassing moment that causes someone to lose their cool front of others. A bad day at the golf course can lead to a bad time at work. Avoiding these social risks require dedicated practice, time, and money that some people can't afford.

5. Unable To Socialize with Friends or Colleagues Who Don't Golf. For those who don't really golf, they may miss out on valuable business or social connection at the golf course.

6. As A Slower Moving Sport, Golf May Not Be Appealing or Interesting, For Everyone. Due to the slow moving nature of the sport, which can feel "low" in action or intensity, younger generations or thrill-seeking people may not find golf appealing.

7. Seasonal Aspects In Weather or Work Demands Make It Frustrating To Get Good and Stay Good At Golf. For those who don't live in a tropical climate, devoting heavy time and dedication to Golf during a Summer season may not pay off. due to being forced to take months off of practice and start all over again.

8. Back Problems or Health Issues Impact The Ability To Golf. As people get older, they may build their entire community of friends around the golf course. With back issues or tremors, it may become hard to connect with lifelong friendships on the golf course as people age.

Overall: The difficulties and costs of entering golf, improving performance, maintaining performance, and succeeding in social graces on the golf course while using traditional clubs, may be too costly of a a time and money investment, too high of a social risk, or too low of a reward for 6/7 of Americans.

Mortar Golf can be the snowboarding of golf. In comparison to skiing participation, snowboarding consumer adoption in The United States is about 20% of the traditional skiing consumer market. This Pareto applied to traditional golf and mortar golf would represent a market adoption opportunity of about 5 million existing golfers when Mortar Golf is fully adopted, without accounting for 6/7 of Americans who don't currently golf due to all of the problems previously mentioned.

1. $5 Billion Dollar core equipment sales opportunity among existing golfers. This is based on an average product spend $1,000 per consumer and a Pareto Principal applied through historic estimating from the Skiing to Snowboarding market.

2. $100 Billion US golf market expansion opportunity. As new consumers enter golf through mortar golf's great ease of use, high entertainment, and overall lower barrier to entry, $100B of impact would be achieved if 20% of non-golfers tried the new sport.

3. $50 Billion International Impact. While product distribution could be globalized, golf is not as popular of a sport in non-US countries but still is played worldwide.

4. First Mover Opportunity and Existing Golf Retail Infrastructure. There are currently no consumer ready products for air-compressed golf devices that command any level of adoption, popularity, or movement in the consumer market.

5. Disabled or physically challenged adopters. There is a need-based addressable consumer market among lifelong golfers who can't physically swing the club.

6. Social Media Influencers. There is a high-demand social media influencer market who would be early adopters and valuable visual and written promoters of the Mortar Golf product.

7. Existing Golf Alternatives. Golf alternatives are in the early phases of growth and haven't made great impact or popularized disruption of the sport. The timing is right for a modern disruption.

   In Summary, there is a $150+ Billion Opportunity for Consumer Retail Impact on the Traditional Golf Market.

Mortar Golf is an alternative sport to traditional golf that launches golf balls through air-compressed cannons that can be freely wheeled, positioned, postured, aimed, and targeted at golf flags. Mortar golfers will still carry short game clubs with them, such as a putter or pitching wedge, to finish each golf course. Golf mortars, launchers, or "rigs" can be package purchased in physical retail golf stores at a price point of $700-$3,500 depending on their level of advancement and targeting accessories. The core rig is usually 10 to 40 pounds, can be broken down or folded and placed in the trunk of a small or standard-sized sedan for easy transportation purposes. The rig does not use any explosive materials and does not need to be cleaned like a military cannon, due to its air-pressure system mechanisms, but golfers may dress in camouflage and military style as an homage to the style and culture of the new sport. Events, such as tournaments, will gather the fashion and modern adopters of the emerging sport which include social media influencers, athletes, golfers, and non-golfers who appreciate the ability to participate despite the potentially lower level of knowledge or training in the classic elements of traditional golf.